About me

With over 20 years of experience and 60+ launched projects, every week, I tackle reader questions about navigating UX design and career growth. My publication distills the world of design at top tech companies, I offer differentiated perspectives on futures in this ever-evolving tech landscape.

I'm Cat, a Sr UX Designer at Amazon who's helped mentees achieve a 261% ($62k) avg salary increase and 80% (4/5) acceptance rate into Amazon.

My current emails are...

๐Ÿ’Œ Addressed to you as a long-distance friend. I'm introspection and reflective. ๐ŸชžI am Amazon Design Champion for Linkedin, and i'm recognized as top 1% mentor on ADPList for Aug 2023, and Top 10 Female in 2023. Writing this publication is a way to extend my contribution to the design community.

๐Ÿค– I'm human, not AI. My articles are hand written and authentic, led by vulnerability.

๐Ÿช Bite sized stories that take <5 min to read. Simplifying complexity into consumable and actionable language. How will you know it will be easily read? Flesch-Kincaid index.

๐Ÿ‘‹๐Ÿป About Me

Over 20+ years, I've worked in B2B and B2C companies, launched over 60 projects with 47 clients, and earned press recognition from Adobe, TechCrunch, and Huffington Post. I am a designer who diagnoses with data and treats with design, leading expertise in data software, multi-platform design systems frameworks, and specializing in iOS ๏ฃฟ interfaces.

When I'm not working, I love to play ๐ŸŽฎ, gardening๐Ÿ‘ฉโ€๐ŸŒพ, and discover the latest restaurants in New York ๐Ÿœ. See my portfolio.

๐Ÿ—ž๏ธWhy would you subscribe?

Well, why wouldn't you? Everyone who is here at my invitation. Will you support my goal to grow my audience?