Welcome
Insider insights for designing your tech career: From FAANG to your future.
I'm Cat, a Sr UX Designer at Amazon who's helped mentees achieve a 261% average salary increase and 80% acceptance rate into Amazon. With over 20 years of experience and 60+ launched projects, I share weekly insights on navigating design, technology and design careers in tech.
My newsletter offers a rare glimpse into the world of design in big tech, bridging the gap between cutting-edge tech and timeless design principles, I offer a unique perspective on the future of UX in the ever-evolving tech landscape.
Will you support me to grow my audience?
Through my life, I defended 5 reasons why I think designers don't need to write. When I joined corporate, I started writing in March 2023. My topics are sourced by my mentees who ask me about:
- Articulating design value to business and engineering
- Navigating design careers, from Sr to Leader
- Vision, strategy, and designing north stars
My current emails are...
๐ Addressed to you as a long-distance friend. Voice and tone are introspection and reflective. ๐ชI am Amazon Design Champion for Linkedin, and i'm recognized as top 1% mentor on ADPList for Aug 2023, and Top 10 Female in 2023. Writing this newsletter is a way to extend my contribution to the design community. My 1:1 mentorship results in an avg of 261% ($62k) salary increase, 80% (4/5) acceptance rate into Amazon full-time role.
๐ค I'm human, not AI. My articles are handwritten, leading with vocally self-critical, with strength and courage of vulnerability.
๐ช Bite sized stories that take <5 min to read. My goal is to explain big ideas, highly complex jargon, and topics in consumable and actionable language. 80/20 rule. I care about your time to not waste it. How will you know it will be easily read? Flesch-Kincaid index.
๐๐ป About Me
Over 20+ years, I've worked in B2B and B2C companies, launched over 60 projects with 47 clients, and earned press recognition from Adobe, TechCrunch, and Huffington Post. I am a designer who diagnoses with data and treats with design, leading expertise in data software, multi-platform design systems frameworks, and specializing in iOS ๏ฃฟ interfaces.
When I'm not working, I love to play ๐ฎ, gardening๐ฉโ๐พ, and discover the latest restaurants in New York ๐. See my portfolio.
๐๏ธWhy would you subscribe?
Well, why wouldn't you? Everyone who is here at my invitation. Will you support my goal to grow my audience?
