The power of imperfection

Authenticity demands imperfection and vulnerability

Ten learnings from women leadership training

We are bold women.

Greetings from Seattle

I'm writing to you from the PNW! Flew in on Sunday and had my first bowl of 🍜Ramen at Danbo. I've never heard of this place, went because of high ratings. Hit the spot for an introvert like me, eating noodles alone at the bar counter.

Reflections on one year of writing

Learnings from writing for a year...

Premium Edition: How to design innovation - video

84% of company leadership believe innovation is a high priority, but 94% of them are dissatisfied with the performance of the innovation. A great product and service is long-lasting, but how do we know the idea today will stick?

Speaking tips for complex topics

I presented a talk called "How do you design innovation" at the University of Chicago and SAIC, focusing on customer-centric design and exploring Jobs-To-Be-Done. I aimed to cover this complex subject in less than 18 minutes.

AMA: A word from my mentee...

As a personal project, I am working with Aaron to create a new Youtube series "Speedrun to Senior" where I will try to speed up his skills and fill the gaps.

There should be a course for being laid off

"Cat, are our jobs safe? Google is laying people off."

The fallout of moving fast and breaking things

Breaking customer trust is easy. A company’s business and way of working dictates the limitations and boundaries in which designers manage, operate, and deliver for end customers.

Imposter syndrome for writing

Happy Tuesday. Last week's post "5 stories from two decades of design" took me two weeks to write. I wrote that 3 times, each time when I read it, I thought "what is this?" 🫣 I had imposter syndrome. I forced myself to post an

5 stories from two decades of design

Celebrating two decades in design this February, I hope my story highlights the qualities that define not just successful designers, but individuals who thrive in an environment of constant change.

From good to great, don't be well-rounded

Surprise! An email on a Friday. Warm welcome to 5 new subscribers in January! Sxd4383, Pooja, Miyu, Lanre, and Emylie. You know what I do on Fridays? I briefly summarize: 1. What were my top 2-3 focus tasks this week? 2. What small wins did I achieve with these tasks?